Résumé

Growth Heroes (Tech Services Agency), Indianapolis, IN (Remote)September 2023 – Present

Digital Marketing Strategist

Oversee all ad spend (over $40K/month) for two companies, optimize and measure success of CPC campaigns
Manage all marketing and reporting for 3 national brands (manufacturing corp, law firm, and Growth Heroes)
Strategize and execute content and social media marketing strategies for clients and in-house
Lead project management for 50+ client and in-house projects and activities for team of 3

Innovatemap (B2B Tech Services Agency), Indianapolis, INJune 2021 – September 2023

Marketing Manager

Managed and executed holistic content strategy, including social, owned and earned media for $7M agency
Oversaw all website activity, including analytics & webforms, and managed development contractor backlog
Worked with team of 4 to plan and execute 25+ events for 10 - 60 people, led weekly team standup
Strategized, executed and promoted AI webinar series to earn 120+ RSVPs in 2 weeks, with ~50% show rate
Created, maintained and sent 4 monthly newsletters, grew newsletter audience from 250 to over 1,600
Enabled sales team with content, leading to more productive sales conversations and increased conversion
Ghostwrote social copy for C-Suite to support brand, events and campaigns

Marketing Intern, Marketing Associate & Associate Marketing Manager

Strategized, created and promoted 120+ content articles to educate prospects and enable sales team
Managed paid search and retargeting ad campaigns including keyword research, copy, ad assets and tracking
Worked with designer to create cross-platform social posts, videos, event assets, and 8+ demand gen landing pages
Streamlined internal processes, identified inefficiencies, outlined opportunities and implemented new practices

REGIONAL Federal Credit Union, Valparaiso, INJanuary 2021 – May 2021

Social Media and Marketing Specialist Intern

Planned and implemented a social media marketing strategy and created all supporting content
Analyzed social media data and adapted strategy to optimize effectiveness of Twitter, Instagram and LinkedIn
Prepared and socialized a monthly detailed social media and digital marketing report

Valparaiso University, Valparaiso, INMay 2022

Bachelor of Science in Business Administration

GPA: 3.7/4.0
Major: Marketing
Minor: Public Relations
Christ College Scholar, the Interdisciplinary Honors College of Valparaiso University

Techpoint, Indianapolis, IN

Xplore MentorMay 2023 – August 2023

Led weekly hour-long mentor sessions during the 8-week program
Created original content for students to guide them to the right tech career path

Xtern LeaderMay 2021 – August 2021

Planned and executed events and experiences with team of 7 - selected from over 2,000
Engaged 60+ students by promoting relevant events and resources, and provided friendly support

Habitat for Humanity & Appalachia Service Project, MS & VASpring 2019, 2020 & 2022

Volunteer & Student Leader